Recently, an article titled “Growing With Our Readers: IG Rebrand and What it Means,” was published in an online newsletter for a small network marketing company. The author, Allison M. B. Ginn, is a business coach and consultant, but she also writes about Internet marketing, branding, and other internet marketing topics.
In the article, Ginn discussed the changing face of Internet marketing as it relates to “growth mindset.” It seems that many internet marketers, especially those who are not marketers at all, have come to view themselves as marketers, and not just people who are interested in learning about ways to make money. Ginn’s article discusses this issue of growth mindset, and how it can be used by anyone as they are growing their online business.
Ginn begins her article by discussing the concept of growth mindset, which is defined as having a perspective on life where you view yourself as an individual instead of as a part of a group or organization. This concept is important in building trust and relationships. As Ginn points out, many Internet marketers “are not sure exactly what kind of person they are, how much they want to do, or what they really want out of life.” They feel as if they are just “clicking their fingers” and hoping things work out.
But by using this mindset, people can gain more self-confidence in themselves and their business, and they become more in control of their online business. By developing this new growth mindset, people are able to work on their personal growth in a more effective way, rather than focusing their energy and attention on the business and the financial aspects of life.
In addition, the article notes that Internet marketers have become “more focused on revenue rather than their bottom line.” This is something that should be considered when planning an Internet marketing campaign. If people are focused on the bottom line and are only interested in making money, there is no need to spend time building up the trust and relationships needed to succeed online. It is important to build the business and the relationships first before putting the focus on the money.
As mentioned above, Ginn states that growth mindset can also be used to help people grow with their readers. She goes on to say that it can mean that the author or the reader is given a sense of pride or comfort that they are part of a community that is growing and changing. and being accepted as a successful. In this sense, the author or the reader feels that the network marketing company is being embraced and supported, and respected by the world. This sense of comfort and pride helps to encourage the readers and help the members of the company to remain loyal to the company and continue to grow with it.
The article points out that a network marketing company can use the concept of “growing with our readers” to help their members grow with each other and the company, too. There are many ways that this can be done. One way is through the encouragement of the community around the writer or the reader, so that they feel like they belong to a larger group, and feel like they are part of something that is moving forward rather than just being stuck somewhere in the past. By encouraging people to give back, the network marketing company will also be helping itself by growing with its own members.
In conclusion, Ginn says that she is “inspired by the growth mindset movement.” It is clear that this concept has become very important in today’s Internet marketing world. It may be important for network marketers to consider this concept.